Meet the Female Fan

Betsy Berns

Berns has dedicated her professional career to making sports more accessible to women. Berns is the author of The Female Fan Guide to Pro Football, The Female Fan Guide to Motorsports, and Win, Place and Show, The Female Fan Guide to Thoroughbred Horse Racing.

Berns has served as a consultant to the National Football League, for which she developed, designed and implemented their Football 101 instructional series for women, which is now offered by the league in every NFL market. Additionally, Berns has worked with corporate sponsors to reach sports’ female fan base. Berns is a frequent contributor to and guest on national and regional radio, television and internet programs and has appeared on over 300 radio stations and TV networks. Berns has an MBA from the Kellogg Graduate School of Management of Northwestern and a bachelor’s degree from Claremont McKenna College.

Berns, who grew up as the youngest child in a family with three older brothers, began to learn about sports at a young age when her brothers gave her tests in basic football knowledge so that she could even out the teams in touch football games. She has been an avid fan of the game and of all sports ever since.

Berns has recently been featured on the Today Show talking Super Bowl.
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